How to create a cohesive colour palette for Instagram
One of the elements of our photography that we are both in huge agreement about is how cohesive our colour palette is. We love nothing more than working out how each image works in its own right and at the same time, forms a set of images for our website, blog, and instagram that flows and keeps our audience in tune with what we will create.
It's an odd thing to think that if we happen to throw a picture of someone in a purple t-shirt into our feed that it would throw the people that enjoy following us, but it seems it has a lot to do with what is expected and what they come along to us to see and feel.
Here are a few ways to help keep your images more in unity with each other and keep people coming back to you to see more!
In our Photography Coaching we talk a LOT about finding your style, it's so important to figure out as soon as you can the kind of images that draw you to them, and which patterns and similarities they have. That way you already know which photographs to take and how they will fit together.
It could be worthwhile to save just 10 of your own favourite images and have them laid out so that you can see how they work together. Keep looking for similarities in colours and tone too. You could use an app like planoly or UNUM for this.
Shooting in the same kind of light each time, using similar backgrounds, certain pops of colour here and there or even a space where you just use one of your brand colours with words over, will all help you to have a more cohesive feed.
Once you have these images, you can start to work on an edit that gives them even more unity.
For our images we have the saturation turned down on our greens and yellows, which gives our feed a much more calm feeling, we also throw a little bit of rust in there every now and again. You may prefer a much warmer or cooler palette. Whichever it is, try to find an editing style that brings everything together.
VSCO is one app we have used for the longest time and it has some great presets that can instantly help your overall brand look. Why not try these -
Neutral Toned | DOG1, F3, L1, LV1
Warm Toned | A6, M5, A3, A10, C2, C6, C7 & E4
Cool Toned | H5, H6, HB1, HB2, P4, & SE
Another tool we love at the moment is light room for your mobile. from your main light room presets on your desktop, you can save your favourite presets and edit on the go!
It’s never as complex as it first seems -
Look out for similar colours to shoot within your grid
Keep to the same preset, just maybe change a few of the sliders such as exposure, highlights and shadows to fit your other images.
Try to shoot in the same kind of light if possible. (this is good for flatlays ect)
Happy Instagram story creating!